Jesse & Flo Briggs Donor For The Real Hair Truth.com

Posted in Industry News, The Real Hair Truth Donor/Bio's on November 28, 2009 by Joseph Kellner

Jesse Briggs, an Internationally renowned artist, educator, salon owner, lecturer, inventor, author, and haircolor expert is known for his extensive education and high-octane charisma. Born in a small Texas town, Briggs leveraged his drive, creativity and love of the industry to take him from bleak poverty to entrepreneurial success in record time! He has taught standing-room-only crowds from Milan to New York to Los Angeles, and together with wife, Flo, he has acted as mentor to countless young stylists, colorists and future salon owners.

The International vision he developed in his travels has allowed him to easily communicate with people from all walks of life and appreciate the energy and creativity of today’s hairdressers, and his 360-degree business view has enabled him to develop a strong network of Yellow Strawberry Global Salons, with the 50-chair, multi-million dollar flagship in Ft. Lauderdale, FL. Over the years, Jesse, Flo and Yellow Strawberry have garnered many impressive awards, accomplishments and accolades.

  • Co-founder of Haircolor USA—the world’s largest haircolor show
  • Appeared in dozens of international magazines, including Vogue, Harpers Bazaar, Elle , Allure, First for Women, Ladies’ Home Journal, Teen, People and In-Style
  • Television appearances on major shows such as Extra, Inside Edition, Howard Stern, Ambush Makeover, High School Reunion and Deco Drive, as well as appearances as a beauty authority on all the major network’s affiliates and MTV
  • Honored as one of the Top 75 Educators of the Century by Modern Salon magazine
  • Author of The ABC of Hair Cutting and the founder of an advanced training academy in Ft. Lauderdale, FL
  • Creator of the S-Wave Thermal Set™
  • Creator of Style-Stars™, the first online stylist competition

Yellow Strawberry Salons

Caribbean Dream Relaxer

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David Velasco Donor For The REAL HAIR TRUTH.COM

Posted in The Real Hair Truth Donor/Bio's with tags , , , , , , , , on November 28, 2009 by Joseph Kellner

 David Velasco

With over 30 years Experience in the field of hairdressing, Velasco has become one of the industry’s leading authorities. 

Velasco began his career at the young age of 16 in Tampa.Fla. he soon moved to London, England were he worked and studied his craft with world renown hairdressers of that era.

Upon return to the USA Velasco began to develop his skills as an Educator and Effective Communicator while working with John & Suzzane Chadwick at the “Hair Fashion Development Center” on New York’s 5th Ave.

By the age of 21 Velasco was STYLES DIRECTOR for the SAKS FIFTH AVE. beauty salon in New York City. Over the next 20 years Velasco became involved in almost every aspect of hair related activities possible. Including such achievements as, Freelance Hair Designer for photo sessions with major beauty publications and television commercials. He has held such prestige positions as Educational and Creative Consultant to CLAIROL INC., SHISEIDO LTD.,& THE WELLA CORP..

He has preformed as the Featured Guest Artist and Master Educator at hundreds of trade events throughout the world. His presentation at the 1993 HAIRCOLOR U.S.A., symposium was rated BEST EDUCATIONAL EVENT by his peers.

Velasco has been a Contributing Author to many hair related articles for both consumer and professional publications and books. Velasco held a position as the NATIONAL ARTISTIC DIRECTOR FOR THE WELLA CORP. for ten years and is a member of the INTERNATIONAL HAIRCOLOR EXCHANGE. 

Velasco was formally the DIRECTOR OF HAIRCOLOR for the world renown BUMBLE & BUMBLE SALON in NEW YORK CITY and presently resides over his own salon David Velasco Salon, LTD. in Doylestown, Pennsylvania. David and his Salon are proud members of INTERCOIFFURE MONDIAL, which is the most prestigious international hairdressing organization in the world. 

David currently teaches a two-day hair color seminar called “Color Clusters” with his dear friend and colleague Dee Levin and is also in the process of launching a new company called “Salon Success Systems” and a “Mini Book Series”  aimed at hairdressers and salon owners who want to achieve success in the salon industry

DAVID VELASCO SALON

HAIRCOLOR CLUBHOUSE

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Phil Stone Donor to THE REAL HAIR TRUTH

Posted in The Real Hair Truth Donor/Bio's on November 28, 2009 by Joseph Kellner

Phil Stone never really wanted to do hair. Instead, for several years, Phil lived as a starving artist in the underground comic book industry as an illustrator. He illustrated graphic comic books that were not only rejected by the editor, but absolutely abhorred by the distributor. After nearly eight years of becoming infamous through police records and overdue bar tabs across the country, Phil reluctantly crawled out of his hole of an apartment and attended a hair show in Detroit with his mother, who is still a stylist today.

Phil discovered Irvin Rusk on stage and was entranced by the way the hair fabric was manipulated into a three-dimensional animated form. Inspired by the creation of living, breathing art, Phil decided that day he was going to be a stylist. For two years, Phil went through a rigorous apprenticeship under his mother and long-time friend, quitting every Friday out of frustration, and coming back to the training every Tuesday out of determination to succeed. It was a long two years. Six months before graduation, Phil went through his RUSK training and became a RUSK Designer. It was exactly what he was looking for. To Phil, RUSK was like Andy Warhol’s Factory on a global scale.

A sharing of ideas and opinions to achieve a certain goal through art. Being the gung-ho manic depressive artist that Phil is, spiced up with ADHD, Phil dedicated himself not only to RUSK, but also to his salon and the Detroit fashion scene (if there really was one). Doing hair for local fashion designers for runway events, photo shoots, and fine art photography allowed Phil to express himself relentlessly. Within two years, Phil had worked at two salons and then built his own, only to close it a year later after becoming a full-time Education Manager and full-time International Guest Artist for RUSK.

For several years thereafter, Phil traveled the world on a full-time basis to far away places like London, Dubai, Paris, Australia, Toronto, and Paducah, Kentucky. Phil also became a New York fashion week stylist for four years, styling hair for designers such as B Michael, Sabayashi, Obedient Sons, Buckler, and Nicholai, to name a few. Tired of the snobbery and ego-maniacal facades, Phil went into doing the hair for the people he really loved, playmates for Playboy.tv, and Maxim Hometown Hotties.

Phil has always, and still does, believe in the grass-roots policy of RUSK: To not only do a fantastic haircut, but also have the passion to share it with others. Like Jackson Pollock, Phil stumbled upon his medium of expression through circumstance and found true artistic success through hair.

The fear of being stagnant and artistically dead motivates Phil to continue learning and discovering new ways to express himself through hair.

Rewiredhair.com

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Salon Employment Structure Is In Default

Posted in Industry News with tags , , , , on November 27, 2009 by Joseph Kellner

In this day and time going to Cosmetology school is not very cheap. You are looking at a minimum cost of $14.000 – $19.000 for tuition and thats not all the costs. A student leaves the school and wants reliable employment! Simple college students come from a four year school and leave on their own to get employment. Today a college graduate will get entry positions in his/her profession offering, insurance, weekly pay, 401k, paid holiday, etc. But the picture for the graduating Cosmetology student is not brighter than it was forty years ago.

A salon owner will open the store, add employee’s, and offer the products, chair, all you need to be a hairdresser in there salon. And might I also add you will be given a schedule, and no hourly pay, not insurance, no paid holiday, NO 401K, NOTHING ONLY A CHECK. And that’s is if you get that at all.

Individuals say to me, ” I am a salon owner, it costs a lot to run a business”! I normally reply,” I didn’t tell you to open it”

Dont fall prey to the normal offerings you get when seeking employment, look for wages, benefits, this is a time when in the next Fifty years a lot of individuals will not stay in the profession because it is an unrealistic profession, pertaining to the subjects of wages, and benefits. If I went to school today and was offered 50% commission , after the fact I just spent close to $14.000 dollars I would have another look at a more stable profession. This is the year 2009, going onto 2010 and the commission structure is way out-of-place in this time period. Students cannot get a decent entry-level position in this industry and be able to afford there BILLS. How can you go to work everyday and worry about your rent, and basic needs. If the salon owner is not giving you a wage consistent to the economics of this time we are in. Then you are throwing your money away. There needs to be a change not a verbal response to cool the present misdeeds, but a nationwide charge to accept this ever growing cancer.

There is too much supply than demand in my industry, and thoughtful consideration to all salon owners in the profession are not all alike. There are some really good business minded owners, and a lot I truly respect. And then the chain salons ruin the atmosphere for the small business owner. There are so may storys I have received from ex-employes of the REGIS corporation that would make your blood curl. These large conglomerates make millions of dollars every year and cannot offer there employees decent pay, or benefits. And the turn over is so great. They will say in their employment packages that they offer this and that but don’t be fooled by their LINGO”. If you are getting out of the Cosmetology school and have a wonderful education stay away from these corporations for employment.

So you sit there waiting on a client, and lets say your schedule is from 10am-5pm and not a person has walked through the door. You have spent a whole day in the salon without pay, being given commission, and not making any profits for the day. And can I also add in you folded towels, swept the floor, answered the phone, etc for the salon also. So if the salon owner hires you he or she should have the business to give to you. Not everyone wants to hear, “Well Juli it was a slow day, here take some cards and pass them out”. Or I love this one,”You gotta pay your dues Juli”.

If a salon owner hires you they should hire you to build you up, not to have you here to cover hours, or wait until a (WALK-IN) comes through the door. This problem did’nt expose itself like a Florida sunrise. The salon professional is still languished in the poverty of prior decades of ill management. And bad business practices. But believe me the bank of justice is not bankrupt anymore. There needs to be a justice for the professional, and not words of, WORDS DON’T PAY THERE BILLS!

I never hired anyone unless I had the business to take them on, and I expected a commitment from them also, I started them out part-time. and also set up product knowledge class’s for them. Photoshoots were next on the list, and I also showed them how to set up a website, and teach them about internet marketing. I have a dress code I pay for the first four uniforms. I send them to schools, I pay for the school, they pay for plane and hotel. I send them away twice a year. Not to a class. But to 5 day class’s. Also two weeks paid vacation. And I also give them clients. But they also have to help themselves.

I run a business, and I have certain requirements. Just Like other corporations. But you have to find the right person to take and bring into the salon. Some salon owners will hire anyone just to have coverage of hours. And a lot of really great young stylists I have seen I have turned away because I did’nt have the business for them. I WASN’T GOING TO USE THEM.

These are human beings, young minded professionals and one bad turn from a salon owner or a corporation can leave a mark on these people. I consider myself fair when adding on an employee, and offer them benefits, education and most off all I TEACH THEM TO STAND ON THERE OWN TWO FEET”. To be self-sufficient and keep the passion of the craft. I suggest Unionization for our industry. To look out for the employee, salon owner to offer more just compensation for both sides of the record. Salon owners these days also have to deal with non-committal from there employee’s, lack of professionalism. Lack of want.

A more structured industry will also cleanse the have’s and the (INNER CIRCLE) that plagues the industry. The manufacturers will not longer be in a decisive mode to oppress the profession. But to give to the true professionals in my industry the right and the equal cause to be more assertive and produce, and to grow. Isn’t this also in the constitution. Thats is why I feel the industry professionals, wether it be employee, or business owner there needs to be some form of representation.
In a legal manner. And when these words are spoken and also written It makes the INNER CIRCLE, laugh, to see a speck in the glass all to easily to wipe away. But this speck cannot be wiped away because it is a ongoing problem. That is manifested its roots every so deeply in my profession.

See I am for both sides, the employee and the salon owner and there must be a common place for both entity’s. Only to give a more balance in our lovely profession. Professionals in my industry want to have some form of balance, commitment from the salon owner, and likewise for the salon owner also. But there must be some form of give and take on both sides of the fence. This profession will not make it for another hundred years with this unbalance, injustice, and FREE LABOR.

Joseph Kellner

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Shop Around When Going To Hairdressing School

Posted in Industry News with tags , , , , , , , on November 26, 2009 by Joseph Kellner

If there is one element of the human appearance that most stands out, it’s the hair. Just think about how often you’ve heard someone describe a person by their hair color or style – it’s a common occurrence. Many people find that they have a knack for styling hair. Maybe they’ve experimented by cutting a friend’s or their child’s, and now want to turn it into a career. While part of hairdressing is talent, it takes proper hair design training to really become a proper hair stylist. I feel that schools should have a mandatory of 2500 hours in a nationwide curriculum course. State’s require to little time to be spent in school. And off they go! Take an exam and you have a license.

By attending a Cosmetology course you’ll learn the finer points of styling hair. This includes learning the current and ongoing popular trends, as well as the timeless elements of form that go into every good style. Students of hair design will also learn about proper health and maintenance of hair, which is vital to maintaining a good style. Some schools will also encourage their students to embrace their creativity and try to develop their own styles that will really wow their future clients. Schools often teach out of manuals that are not current, and the course’s should be current. When taking the exam there should be a written test but also a practical. I also feel that the License should not be given until the student completes an apprenticeship of a mandatory of one year. Then I feel the license should be given to the student.

Hair design courses vary wildly in terms of cost and how difficult they are to get admitted to. For a long time, people viewed hairdressing schools as the places that people went when they couldn’t cut it in a real college. However, it is increasingly become a more legitimate choice to enroll in cosmetology programs and learn hair design and other beauty enhancing skills. Along with that shift, many new hair design training schools have arisen. Some of these schools are highly exclusive and very expensive. Watch out for all the Private Colleges, Career Training Institutes, Vocational Schools also.

However, there are still many government sponsored programs that are designed to be inexpensive, quick and rudimentary introductions to the world of hairdressing. These programs provide students without training and knowledge to pass a certification test in their state, but little else. Those who dream of hairdressers who are known across the world – or at least in their local communities – are more likely to get the training they need at a private hair design school. Costs for the more exclusive schools can rival the costs of prominent four-year universities, while the prices for the smaller programs can be much cheaper than even community colleges.

For many people, hair design is a form of art. It be discouraging to an up-and-coming hair stylist when they discover that the hair design school they want to attend is out of the price range. Fortunately, there are many options available to help students pay their way through hair design courses. Government grants.
For a good Cosmetology Course I highly recommend TONI&GUY, VIDAL SASSOONS! EXCELLENT SCHOOLS!
Joseph Kellner

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The Apprenticeship Of Hairdressing

Posted in Motivational with tags , , , , , , , , , on November 26, 2009 by Joseph Kellner

Students embarking on a career in hairdressing are often quite anxious to skip the prelims and jump into the inventive part of the course. In this exceptional career, not placing the emphasis on the fundamental principles can only lead to catastrophe. Making major mistakes when it comes to hair does not allow for easy camouflage. The basic principles including learning texture, shape and balance. These are the fundamentals of any great hairstyle and then it leads to a little more creativity in the pattern creation. Proportions are elements that the upcoming hairstylist must be come adept at as well. They must be able to use their sense of opinion. Often the pupil is oblivious that there are basic techniques that must be mastered when it comes to the tools of the trade. These are blow dryers, curling irons, and straighteners just to name a few. A student in hairdressing must learn to adapt solid study habits, patience and endurance. As we mentioned there isn’t much of a allowance for mistakes when it comes to the hair. They must also learn to be observant and prepared to stay attuned to the world of fashion. In many cases, they complement each other.

Three Apprenticeships I went through and all were a life experience. These three gentlemen had a different knack to what they did, and hopefully the students who come out of the hairdressing schools will please appreciate the value of learning under a Master. Though there are not any Degrees in my profession that will give you the level of Master. When you apply for the stewardship you will be able to tell immediately if it is a good fit for you!

Joseph Kellner

The Real Hair Truth Facebook.com

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Press Release For The REAL HAIR TRUTH Documentary!

Posted in Industry News with tags , , , , , on November 24, 2009 by Joseph Kellner

ORLANDO – November 23, 2009– The Real Hair Truth, a unique documentary-style expose revealing the business side of the beauty industry, announces its official release date of February 1, 2010. The groundbreaking film will then be available for purchase on www.REALHAIRTRUTH.COM

Produced and narrated by accomplished hairdresser and makeup artist Joseph Kellner, the informative and entertaining documentary unravels and demystifies the processes involved in achieving success in the beauty industry. Using interviews with top beauticians in the industry, Kellner provides his expert analysis while extracting insider secrets through leading cosmetology professionals Phil Stone, Jesse Briggs, Mags Kavanuagh, Rocco DiBernardo Karla Mathey, Scott Bentley and Bennet Parke.

The Real Hair Truth is a must-see for students, professionals, salon owners or any person considering a career in the industry. The documentary explores the mindset, the passion, the plans and the hard work necessary to become the best in the business, in the most candid way. From the proper education to landing the right job and to the importance of continuing education to understanding various business models, retail sales and interpersonal communication, the film leaves no stone unturned – all while getting very real with the viewer.

The Real Hair Truth exposes various vagaries of the industry where dishonest practices are surprisingly prevalent. From misleading marketing to false promises, Kellner probes thru the superficial to the unattractive side, pointing out warning signs and other pitfalls along the way. Kellner strongly believes that in order for the industry to progress, it is imperative for new standard to be set – and met.

The Real Hair Truth is more than just a movie about the industry, however. It is part of a man’s vision to advance the industry to which he has dedicated his career. Because Kellner seeks to set a new standard of excellence in the industry while also helping people advance in it, The site offers a variety of educational scholarships and marketing opportunities to assist focused individuals in getting needed career education. The Web site also provides information and advice from seasoned professionals for all facets of the business. If anyone desires to get an edge on true success in the beauty industry as well as contribute to the advancement of it, it is paramount that they watch “The Real Hair Truth”

For more information or to schedule an interview with Joseph Kellner, call: 407-421-5857

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THE REAL HAIR TRUTH.

Posted in Industry News with tags , , , , , , , , , , , , on November 24, 2009 by Joseph Kellner

There comes a time when enough is enough especially for my industry. I have been in this lovely profession for twenty-three years plus! I am tired of the manufacturer’s depleting the industry, distributorships being bought up by manufacturer’s. Salon owners not treating their employee’s as employee’s. Salons not holding up to the standards of education. And also hairdresser’s not SPEAKING UP!. When the time comes you will be quite surprised at the non participation of the professionals, and then it will be too late. Change must come and the change must come from you also. I can make all the Films I possibly want to but not having the participation of the industry for added support the gain will be futile. Crazy as it may sound the industry is taking away from the professional. And the “CIRCLE MUST BE BROKE”. Website’s that started as informational are now online stores.

Hard times are upon us and I also feel the constraints of this era, no longer will it be affordable for you to open up a salon and progress as a small business owner. Distributorship will increase their costs, you will also have to. Schools will just manufacture students, and some industry schools tuitions are as high as $19.000 dollars. Now hairdressing is not rocket science it is an art, $19,000 is way to much. And these large manufacturers are spitting out these schools at a rate of 2-3 a month and also worldwide!.

The laws of Cosmetology renewals are a laugh a booklet for nothing, 30-40 questions of imbecilic knowledge will not keep our cosmetologists on a path of higher education.  It only defeats the purpose and insults the professional. This is done on a state-wide level to meet a very short detailed requirement of generalship. THATS ALL!!

It is up to the license professional to take matters in there own hands and lift their industry out of the nickel and dime era we are in. To stop the political enviroment plaguing our hair show, and professional organizations. Is any professional cosmetology organizations doing anything for you, I went on a well known site and the links did’nt even work.  I don’t see anything. Is the online industry website’s providing you with information that is New! That is a big NADA, only trying to sell you crap, crap. And emailing you constantly will holiday bargains, or promoting there “CIRCLE” It is all to comforting for them to stay in this, since they are getting your money. And to show off anything NEW would be a financial, and risky endeavor for them. So don’t expect anything to change with them. They play it safe. But enclose themselves in a hollow shell. SAD! But let me give them a word of advice. Its all about ART,  and CONTENT!

Is the price of your salon supplys decreasing and is the distributorships offering you anything other than product knowledge class’s. I use Goldwell hair color and since last May I have not even received a brochure from the distributorship (EVOLUTION SALON SUPPLYS - JACKONSVILLE, FLORIDA).  Not one form of educational venue  is offered in a structured  form from my distributor. I have not seen my sales consultant in over 6 months. And when I do its to sell me something, a bargain package of goods. Or to let me know someone from the “CIRCLE” has just started there own retail line.

Look I have been there and I know what it is to be a salon Employee, Salon owner, Booth renter. I know how hard it is to scrimp and save, to train someone and see them go out the door, to rent a booth and see the salon owner abuse my space and also work around alcoholics, drug users, etc/ I HAVE BEEN THERE. But I cannot change or try to implement change without the help of the community. It is not hard to speak up for yourself and defend you craft. I love my work and my profession, I have had many, many ups and downs. Highs and lows and I must accept then with a grain of salt. But if you are bothered by what is happening in our community of hairdressing then you must WAKE UP! And speak you mind. Let people know your beliefs, and also take the responsiblity of your professional success. Nothing will come to you easily. You will learn to embrace the quality of hard times and the successions of perseverance. That is how you will succeed. But you will not change the industry with your own success singularly. It must be done as a whole and as a simple step towards the cleansing of the profession that it  needs. To stand-alone will gain you defeat but to instil a facet of unity and togetherness then the ball will roll.

AND ROLL IT WILL !!!!

Joseph Kellner

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YOU USED TO BE GOOD, NOW YOU ARE JUST A WEBSITE!

Posted in Industry News on November 19, 2009 by Joseph Kellner

Nothing more, Nothing else. As the day runs along in its due course, I get so many continous emails from this site!

1. Save up to 80% at our website  bookstore!

2. Cause we love you all so much, we’ve extended our 20% off EVERYTHING IN THE AT OUR STORE!

BUY BUY BUY BUY From us we are the industrys Leading Website for the Same old Same old.

This site was once great but now time has passed and something new should emerge. I take it as everybody has there run within the industry, but you have to let go sometimes. Letting go when you are on the top is the best idea, dragging out the old mule is over. They have the same people on your site, selling there goods for quite along time. Don’t you think that is a little strange?  And nothing new.  And what gets a laugh out of me is the covers for there magazine’s the same old same old. There are so many new and brighter stars out there, but you are still in bed with the same ones.  Bring on the new, and expose future talents.  We deal with Art,  Art is every changing. But in our industry its Website’s, and Magazines latch on to these so called “ICONS” 

WRONG THING TO DO!

THEY HAD THERE DAY.

Industry professional are clueless to the constant attacks they receive online from these Pro-Industry Magazines, Websites. . Who’s future sales depend on your ignorance. GET IT! There are so many people who belong in the forefront of the industry news, That maybe they don’t have the look, the walk, the money, the connections, that they constantly get passed up each and every year by the  Same old Same old!.

Industry company”s prey on the enthusiasm of the new generation of hairdressers, and there naive acceptance to  Industry leaders,  self proclaimed icons, and so forth. Buy This, Buy That, and a lot of these company’s will offer you FREE products and worthless crap to sign up on their websites. Lets face it everyone there are Five Haircuts to work with and manipulate, It can either be blunt or Textured, what is left?  But in this industry Press Releases are sent out “HOLD THE PRESS EVERYONE”  So and So just did their version of a Layered shag, with textured ends”.  “Oh my god, can I do that?, “My god look at the line, the execution, the placement of it all” New hairdressers will say to themselves. And the company will say to the hairdressers, ” Come to our site and buy our books, video’s, BE A FAN”!  SPREAD THE WORD! We Love You!!

It is all about Content Content Content!!       Not Buy, Buy, Buy!

I say “BS’, Think twice about it. “Don’t step on a snake twice”, my mom always said.

Hairdressers will marvel at the site, “Can I join your website?!” Give me a frigging break. WAKE UP EVERYONE these haircuts have been going on for the past 30-40 years big deal. Let’s see something new.

BUT THEY CANNOT DO THAT!!!!!!  They are all in bed with each other, They cannot let go of one another!

THEY WILL GO BROKE. 

They are preying on your ignorance, sweet talking emails and websites. If they introduced something new THEY WOULD GO BROKE! They pick NAMES that all. It’s all about money and the sooner you stand up for your profession and say “ENOUGH, NO MORE” Then things will change. Until then you will see the same people on these sites that I have written about taking your money. It is called an inner circle and there will be no change until it is broken. That is why you dont see nothing new. The hairshows, websites, and  magazines keep up with these dinosaurs to keep the publications “ROLLING OFF THE PRESS’S”

Joseph Kellner

THE REAL HAIR TRUTH

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Haircolor, Haircare Giants In the Industry Are Stealing From You!

Posted in Industry News with tags , , , , , , , , , on November 10, 2009 by Joseph Kellner

THE REAL HAIR TRUTH.COM

You know who really is making the revenues now, Thats right Home Haircoloring, and Haircare. Industry giants are out there putting the profession in the dirt and a good percentage of the hairdressing, makeup industry professionals  just sit on the ass and let it go by. WHEN ARE YOU GOING TO WAKE UP.

Alberto-Culver, L’Oreal, Clairol, Upjohn,  Procter & Gamble, Unilever, Revlon. “L’Oreal and Procter & Gamble stand out in front of the leading marketers that have been swallowing up salon hair care companies. And brands to bolster revenues in the face of flagging category sales.
L’Oreal has bought Redken (1993), Matrix (2000), Soft Sheen (1998), Carson (2000), and most recently, Artec (2002). These purchases give the French beauty products giant an even stronger and more diversified position in the U.S. salon products market. P&G has also expanded its hair care portfolio with two substantial
moves. It bought Clairol from Bristol-Myers Squibb in May 2001 and then acquired Wella.

Salon Professional will go to SALLYS and buy all the products stated above and not think a thing about it. There is only one privately owned haircare/haircolor company left in the business SCRUPLES. Thats It!

Then you get some professional starting there own retail lines in our industry and then they sell out to make a Buck, remember ARTEC, they did the same thing sell it to you and make a legion of customers within the profession and then CASH in on the product.

You haircoloring sales are going down the tubes now thanks to the giants accomadating the consumer, giving false information to sell a buck. That is fine for me I specialize in corrective haircolor so there preying on the ignorance of  haircolor to the consumer helps the growth within my salon.

But when you think of all the other companys selling to the industry professionals haircolor in deals that the stylist cannot so no to. Is also preying on the ignorance of the salon professional. A salon professional who is not specialized in the art of haircolor will buy a introductory package from the Sales associate who represents the Distributorship and not even recieve the full haircolor line. Colors that are speciality haircolors can be easily be made by knowing the haircolor wheel. But the manufacturer will make certain haircolors for the stylist preying on there lack of knowledge of the color wheel. The point I am trying to make from all of this is the inside of the Professional salon industry manufacturers and distributors are sticking it to you. You think they are for you  (Booth Renter) and the Salon but they are not. One of the great ploy I see in the industry is how every year you see SEBASTIAN, GOLDWELL, MATRIX, FRAMESI, all these companys advertise a better product. But in realisty they are just repackaging the product. SAME THING DIFFERENT FACE! Disytributors will do the same thing where I am from in Orlando I use Goldwell Haircolor, the distributorship is called EVOLUTION in Jackonsville. They will put together a new product launch from the manufacturer and sell you a ticket for let say $50.00 and give you a goodie bag of crap! After a hour of bullshit I came to realize the product was the same only repackaged. I paid $50.00 for a stupid product relaunch!

YOU SEE THIS ALOT AT THE HAIR SHOWS!!!

YOU HAVE ALL BECOME COMPLACENT

Joseph Kellner

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