In August of this year 2013 the editing for the next film from the Real Hair Truth Series will begin. The title of the next film will be “The Beautiful Lies”. The film will encompass Entrepreneurs, Manufacturer Deception, Marketing, Ingredients, Product Labeling, Deceptive Labeling, Formulating your own Brand, Health and Welfare, Do You Know What You Are Using In The Salon?, And what’s in your Salon Products?. This so far has been a 4 year endeavor or filming, interviewing, traveling to create this film. I will have some very interesting interviews from OSHA, FDA for the topics of Health and Welfare. Being an entrepreneur is not an easy task and you will see a lot of interviews in the film regarding to entrepreneurship. The Up’s and Down’s of starting your own business from scratch, product lines, books, videos etc. Motivation, Perseverance, Ambition the film “The Beautiful Lies” covers it all. The film will be completed by December 2013. This film was solely funded by Jotovi Designs Inc., and is not seeking any form of Sponsorship. And as of February 11, 2011 “The Beautiful Lies” is copyright on this website including, without limitation, text, Images, software, logos, icons, and sounds recordings. Films and html code is owned or licensed by Jotovi Designs Inc. All editorials, interviews, graphics on this site are protected by U.S. copyright and International Law. And is solely the full property of Jotovi Designs Inc. Jotovi Designs Inc. is a registered trademark with the U.S. Library of Congress. All rights are reserved. Any destruction, copying, sales, advertising, of this film by any party, and without the prior consent of Jotovi Designs Inc. will be prosecuted to the fullest extent of the U.S Copyright and Trademark Law in the United States. Jotovi Designs Inc. does not endorse or conduct business with any or all the party’s interviewed in this film. This film was financed by Jotovi Designs Inc. and by no other parties. All party’s involved in this (Featured film) including, Editors, Sound Technicians, Paid Interviewed Personnel, Illustrators, Manufacturers, Videographers, Producers have been paid fully by Jotovi Designs Inc. and have no future claims or holdings to this (featured film) The Beautiful Lies.
“The Beautiful Lies” short trailer for the film
Posted in Industry News with tags artego hair color, beautiful lies, beauty, beauty industry, behind the chair, cosmetics, david velasco, documentarys, FDA, hair shows., joseph kellner, loreal, martin rodriguez, matrix, Maurice tidy, osha, paul mitchell, phil stone, premier hair show, real hair truth, safe cosmetics, salon galaxy, vidal sassoon, wella haircolor on June 17, 2013 by Joseph Kellner Hairdresser/Makeup Artist in Orlando 32836Living Your Dreams Everyone!!
Posted in Consumer/Pro Retail, Industry News with tags joseph kellner, hair color, products, loreal, industry, film, apprenticeships, behindthechair.com, retail, hairflix, dwight miller, paul mitchell, real hair truth, haircolor clubhouse, modern salon, phil stone, sojourn, the real hair truth, ivan zoot, elan sassoon, realhairtruth.com, rewiredhair.com, josephkellner.com, manufacturers, salonfad, hair care, osha, formaldehyde, FDA, Marcia Teixeira, PBA, Hairbrained.com, salon galaxy, Keratin Complex, Professional Keratin Smoothing Council, Edward Quevedo, Robert H. Golden, salon today, haircolor experts, first chair, gordon miller, premier, pksc.org, Esche & Alexander, Sharon Esche, Tony Beckerman, Ian Gavet, Martin Parsons, Launchpad, Salon sence, Keratin Complex by Coppola, Global Keratin, Liquid Keratin, Rejuvenol, Unnique Keratin Treatment, professionals beauty association, national cosmetology association, hairbrained.me, professional beauty association, salon voices, martin rodriguez, stylist voice, Leah Tressler Christian, epa, toxic, Toxicology, safe, jotovi designs, entrepreneurship, motovation, entrepreneur, entrepreneurs, eSalon.com, modern salon.com, hair coloring, private label, manufacturer deception, kalearose.net, womansvoices.org, Erin Switalski, Anuja Mendiratta, Jennifer Hope, Ann Blake, graduates, beauty schools, loans, pba.com on June 10, 2013 by Joseph Kellner Hairdresser/Makeup Artist in Orlando 32836
My award from Mopix and Discmakers for the film The Real Hair Truth .
Over 10,000 sold!
I cannot believe it has been over 3 years since the release of this film and it keeps on selling. Not much has really changed in this industry, and basically I don’t think anything will. You still have the manufacturers saying and playing there same ol, snake oil presentations. The vast majority of the industry is clueless to the facts of mislabeled products, ingredients, deception. And the old guard in this industry you will have to watch out for. They will say or do anything to get a job. So many of them rely on the name of a dead man to achieve their notoriety. And the websites are still the same. But the only thing that is different is the abundance of the amount of entrepreneurs within the industry. They are the true model of the professional industry! You can go ahead and play a role in the pyramid scheme in the industry, from the distributor on up to the CEO of a major manufacturer. Or take the road less traveled and blossom your talents and be everything you were meant to be. Giving your devotion to a manufacturer and buying into the hype of a false gimmick to sell, sell, sell. is a waste of your time and also of your talents. All you are doing is basically living someone else’s dream. But where do yours come in?
In my next film “The Beautiful Lies”, we give you some really devoted, talented entrepreneurs within the industry. These are professional who wanted to blossom into everything they can be. And follow the road less traveled. Following this path you will see so many new and exciting places, rewards, and you will also learn allot about yourself. Following some one else’s dreams and buying into their falsehoods to gain financial independence is pretty empty. The only out come is the top of the pyramid is gaining all, while you give all and receive nothing but false rhetoric. Verbs and nouns cannot pay your bills, by stating to you, ” we are behind you all, thank you for out continued success, we are family”, Really I think not! No, you need to take the time and look over these falsehoods, dreams being sold to you, etc. And become what you want in your profession. Write that book, Make the film, Make a product, etc. There is so much time in your life and you are given so many talents, why waste it on being a fan of another’s dream or dreams. This has been going on in our industry for many, many years. And from the production of my next film. I see more and more individuals seeking their own slice of the pie within the industry.
And that is the way it should be my friends!
The Beautiful LieS on Facebook.com
Posted in Consumer/Pro Retail, Customer Service, Industry News with tags beauty, cosmetic, entrepreneurs, industry, joseph kellner, real hair truth.com on June 4, 2013 by Joseph Kellner Hairdresser/Makeup Artist in Orlando 32836
Beautiful Lies is a Film/Documentary about the Cosmetic/Beauty industry featuring the upside and downsides of entrepreneurs in a industry dominate by major manufacturers. This film also covers labeling, marketing, branding of universal hair care, hair color and treatments that are sold to the consumer. We are showing the viewer the few great entrepreneurs of the beauty/cosmetic industry who still value there craft and the peaks and valleys they go through!
Please come and show your support for the film on our Facebook page!
Keratin Complex Deceptive Labeling, But promoted by the Industry!
Posted in Consumer/Pro Retail, Customer Service, Industry News with tags joseph kellner, hair color, products, loreal, industry, film, apprenticeships, behindthechair.com, retail, hairflix, dwight miller, paul mitchell, real hair truth, haircolor clubhouse, modern salon, phil stone, sojourn, the real hair truth, ivan zoot, elan sassoon, realhairtruth.com, rewiredhair.com, josephkellner.com, manufacturers, salonfad, hair care, osha, formaldehyde, FDA, Marcia Teixeira, PBA, Hairbrained.com, salon galaxy, Keratin Complex, Professional Keratin Smoothing Council, Edward Quevedo, Robert H. Golden, salon today, haircolor experts, first chair, gordon miller, premier, pksc.org, Esche & Alexander, Sharon Esche, Tony Beckerman, Ian Gavet, Martin Parsons, Launchpad, Salon sence, Keratin Complex by Coppola, Global Keratin, Liquid Keratin, Rejuvenol, Unnique Keratin Treatment, professionals beauty association, national cosmetology association, hairbrained.me, professional beauty association, salon voices, martin rodriguez, stylist voice, Leah Tressler Christian, epa, toxic, Toxicology, safe, jotovi designs, entrepreneurship, motovation, entrepreneur, entrepreneurs, eSalon.com, modern salon.com, hair coloring, private label, manufacturer deception, kalearose.net, womansvoices.org, Erin Switalski, Anuja Mendiratta, Jennifer Hope, Ann Blake, graduates, beauty schools, loans, pba.com on May 22, 2013 by Joseph Kellner Hairdresser/Makeup Artist in Orlando 32836
“Drinking the Kool-Aid” refers to the 1978 Jonestown Massacre; the phrase suggests that one has mindlessly adopted the dogma of a group or leader without fully understanding the ramifications or implications. So in my industry we have a lot of sheep who cannot think for themselves. And we also have a lot of sheep who cannot seem to go beyond the actions of a written article to produce a original concept of warning the beauty industry of the ramification’s of believing in such “Hog wash”.
You will find a lot of watch-dog organizations in my beauty industry and also outside who will “Latch on”, to any cause to better themselves and by adding a visual example of looking out for your concerns. Pretty Toxic got in touch with me a few weeks ago and asked for information about some industry products that have had violations with OSHA and also the FDA. I provided the information they request and also asked if they would like to have a gathering were we could provide a think tank. To no avail and not even answering my emails, I was swept away. BOO HOOO. Keratin Complex is a company who has been cited by the OSHA for not being honest about there advertising or ingredient’s. If you look at the labeling at the top of the article you will see they have printed that there product is “OSHA Compliant”. Keratin Complex leads consumers to believe their product is safe and harmless, but this “Kool-Aid” has been sugar coated and the truth isn’t so sweet! Turns out the “benign” aldehyde they use, Timonacic acid, releases formaldehyde when heated and this product is making people sick. Keratin Complex, the global market leader in professional keratin smoothing treatments, is pleased to announce they are the first company and brand in this burgeoning category to receive formal OSHA (Occupational Safety and Health Administration) compliancy. OSHA does not authorize the use of there Logo and does not authorize any and all company’s to address themselves as being “APPROVED BY OSHA”. I put this right up with our “Little Man John and his deceptive practices!
This is a big “NO-NO’. Rick Gerstein, Chief Operating Officer, Keratin Complex says, “This compliancy underscores the level of product safety, safe practices and procedures that Keratin Complex has implemented and adheres to. It also reinforces our dedication to providing the finest, innovative and safe products to the professional salon community. We are delighted that OSHA has recognized our company and brand as compliant to their regulations and standards – a category first. As market leader, it has been, and continues to be, our utmost goal to support and partner with professional salons, spas and stylists and provide the finest quality products, services and education”. OSHA does not do any endorsements for any “Compliance Logo’s”, at all and as of this point OSHA as Keratin Complex under investigation for deceptive labeling. You will also find out this on the beauty industry “Flea Market Catalog, BTC”.
And of course the company went ahead and did the endorsement to OSHA, so they could save there “ASS”, and make the Bee sting a little less painful when they get cited for violations. ” The Occupational Safety and Health Act allows OSHA to issue workplace health and safety regulations. OSHA Safety Standards contain requirements for compliancy (i.e., testing and certification) of certain products by a Nationally Recognized Testing Laboratory (NRTL). Keratin Complex fully supports OSHA’s initiatives and standards in the professional beauty industry as part of the company’s ongoing commitment to innovative and safe professional products, services and education for salons and stylists worldwide”. Don’t believe this HORSE SHIT.
http://www.osha.gov/SLTC/images/shtp_banner_2011.png
Best Regards
Joseph Kellner.
Trailer for the film Beautiful LieS
Posted in Industry News with tags beautiful lies, branding, entrepreneurs, formulating, health, jotovi designs, manufacturer deception, welfare on May 10, 2013 by Joseph Kellner Hairdresser/Makeup Artist in Orlando 32836
“Beautiful Lies” produced by Jotovi Designs, Inc., will be released in December 2013.
“Beautiful Lies” will encompass entrepreneurs, manufacture deception,
marketing, ingredients, product labeling, deceptive labeling,
formulating your own brand, health and welfare.
This film was solely funded by Jotovi Designs Inc., and is not seeking
any form of sponsorship. And as of February 11, 2012 “Beautiful Lies”
is Copyright in this Website (including, without limitation, Text,
Images, Software, Logos, Icons, Sounds Recordings. Films and HTML
code) is owned or licensed by Jotovi Designs Inc. All editorial
content and graphics on this site are protected by U.S. copyright.
Trailer for the film Beautiful LieS
Posted in Customer Service, Industry News with tags beauty, cosmetics, documentaries, films, joseph kellner, safe cosmetics, the real hair truth on April 28, 2013 by Joseph Kellner Hairdresser/Makeup Artist in Orlando 32836
Press Release for The Film “Beautiful Lie’s”
Beautiful Lie’s is being produced by Jotovi Designs, Inc., and will be released in December 2013. Beautiful Lie’s will encompass entrepreneurs, manufacture deception, ingredients, product labeling, deceptive labeling ,formulations, health and welfare, as well as uncovering what professionals are using in the salon and what is in salon/consumer products. In Beautiful Lie’s, we will hear from OSHA and FDA on the topics of health and welfare in beauty/cosmetic products.
“Beautiful Lies” will be completed by December 2013.
This film was solely funded by Jotovi Designs Inc., and is not seeking any form of sponsorship.
And as of February 11, 2012 “Beautiful Lie’s Copy Written in this Website (including, without limitation, Text, Images, Software, Logos, Icons, Sounds Recordings. Films and HTML code) is owned or licensed by Jotovi Designs Inc. All editorial content and graphics on this site are protected by U.S. copyright and owned by Jotovi Designs Inc.
Manufacturers finally getting there due in court!
Posted in Consumer/Pro Retail, Industry News with tags aninal testing, avon, california, class action, consumer fraud, corporations, cruelity free, deceptive, estee lauder, fraud, judge, lied, mary kay, PETA, realhairtruth on April 8, 2013 by Joseph Kellner Hairdresser/Makeup Artist in Orlando 32836
Three of the cosmetics industry’s biggest companies, Mary Kay, Avon, and Estee Lauder (and all the brands under them!) have been named in a class action lawsuit filed in California on behalf of American consumers. The lawsuit sites that these companies fraudulently claimed not to be doing animal testing when in fact they were, misleading the American public. Defendants later purported to disclose, at least on their websites, that they in fact were animal testing, but the disclosures were wholly inadequate and deceptive, the lawsuit states. As a result of their claims of no animal testing, Avon, Estee Lauder and Mary Kay gained and held onto a spot on the much coveted, “Do Not Test” list compiled by PETA. This list indicates which companies do not test products on live animals. Until recently, Estee Lauder, Avon and Mary Kay were among the largest mainstream corporations to be included on PETA’s cruelty-free lists. Specifically, the lawsuit states “As a result of being included on the list, as well as many similar lists, defendants enjoyed the support of PETA and millions of consumers who buy cosmetics only from companies that do not conduct animal testing. And hence, the commercial success of defendants’ products during the class period was positively influenced by their direct representations regarding animal testing. Simply put, defendants reaped hundreds of millions of dollars in revenue from US consumers who otherwise would not have purchased defendants’ products. Filed in October, and entitled Marina Beltran et al. v. Avon Products Inc., Case No. 12-cv-02502, this amended class action lawsuit is the third filed against Avon, and has two new named plaintiffs that are alleging claims of fraud and violations of California’s Unfair Competition Law and Consumer Legal Remedies Act. The Plaintiffs allege that Avon is required to disclose its animal testing practices.
The “minerals” in Bare Minerals are a patented blend of 72 minerals (containing Mercury, Arsenic, and many more). Animal research is actually cited in the patent (held by Roger Blotsky and Leslie Blodgett). Fun fact: it’s also sold as a supplement for animals. Biokool is the company that produces it. Google away!
This lawsuit comes after the news in February that PETA was removing these companies from their cruelty free list. The reason that these companies were removed is they are sold in China. China requires cosmetics to be tested on animals, so there isn’t any way these companies could truly be cruelty free. The lawsuit seeks more than $100,000,000 in punitive and compensatory damages for a class of more than 1,000,000 consumers.
I hope this makes them wake up and pay attention!
I am actually really happy to hear about this. Whether or not you are a cruelty free beauty user exclusively, I like the idea of these corporations being held responsible. I hate that companies are able to get away with being vague about their practices, and maybe this lawsuit will help encourage other companies (okay, scare them) to be more transparent and forthcoming with information to consumers. Maybe it will also make them think twice about this whole thing, and flex their power and influence to get China’s animal testing policies changed. Cosmetics are a multi billion dollar industry. Surely there’s something someone can do?
US District Judge Cormac J. Carney ruled that the plaintiffs sufficiently pled their causes of action that Avon fraudulently concealed that it tests on animals.
I hope they win. How dare these companies lie to their consumers, THE ONES WHO PUT THEM IN BUSINESS. I wished I had known about this lawsuit & been able to be apart of it. I TOO had spent money on these companies with the impression that they were cruelty-free.
The technology is already out there to test cosmetic products without the use of animals. Usually these matters all come down to one thing: money. And that is why I hope the lawsuit not only goes forward, but that they win. You can’t teach a large company anything unless you hit them where they will feel it: their bottom line. Whether or not you are worried about animal testing, we simply cannot allow companies to lie to consumers, even by omission.
Avon lied to customers by claiming its products are cruelty free. For years, Defendants marketed and advertised their companies and their cosmetic products as not being tested on animals, when in fact Avon, Mary Kay, Estee Lauder were testing their cosmetic products on animals so that they could sell products in China and other foreign countries, thereby reaping hundreds of millions in sales.
