The REAL HAIR TRUTH DOCUMENTARY (trailer-3)
Posted in Industry News with tags behind the chair, claudia diesti, documentary, education, facebook, films, goldwell, haircolor, haircolor clubhouse, haircoloring, hairflix, hairflixsociety, joseph kellner, loreal, modern salon, myspace, paul mitchell, phil stone, real hair truth, redken, salongalaxy, tigi, volta 88 on February 7, 2010 by Joseph KellnerThe Salon Industry Business Artist
Posted in Industry News with tags artist, book, business, career, dysfunctonal, education, hairdresser, industry, owner, owners, professionals, salon on February 4, 2010 by Joseph Kellner
THE SALON INDUSTRY BUSINESS ARTIST is officially available for order. If you are a hairdresser or salon owner then just $25.98 can change your career. So what are you waiting for? Your career deserves it!
Attention Salon Professionals
Are you working in the right salon?
Do you have health benefits?
Is your salon investing in your career?
Are you involved in education?
Attention Salon Owners
Did you hire the right salon professional?
Why should anyone work for you?
Are you paying salary?
Do you have a career path for your staff?
“The Salon Industry Business Artist” is a must read for anyone involved in the salon industry!!!!!!!
This book repairs the dysfunctional relationship that has plagued salon owners and professionals for decades.
It strives to once and for all put an end to the negative stereotypes that have tarnished our industry.
The time has come to make drastic changes in our industry.
Look at the current state of affairs in both our country and industry; it is during such times that industries rebirth themselves.
Be part of the revolution and not a casualty. The Business Artist is a model for how we train and how we function within the industry. It’s primary focus is for salon owners and salon professionals.
Get what you didn’t get in Beauty School!!!
Find out how to make your salon successful!!!
Continue your Education!!!!
Don’t give up!!!
Help change the industry!!!
Make your salon work for you!!!
Make a salary & benefits!!!
By purchasing this book you are also supporting Down Syndrome Research.
Consumers are urged to learn as well so they can be better served. It may decide where you get your hair done!
Donna Petersen Interviewed For The Real Hair Truth Documentary
Posted in Industry News with tags advice, art, beauty salons, booth, booth renting, cosmetology, florida, practice, renter, salon, STYLISTS, talented on January 25, 2010 by Joseph Kellner
Donna Petersen
We traveled out into the heart of Florida and into bear country. This interview pertains to the topic of Booth renting. Speaking to Donna was a joy, and getting solid information, and also advice on Booth renting was well documented. Having interviewed brought a wealth of information to the viewer. Hopefull with the information it will be a gold mine of advice for the Booth renter. I thank You very much for this time Donna.
Donna Pederson’s Biography:
I grew up, the youngest of eleven children, in Massachusetts. I loved going with my mother to her weekly salon visits. I was fascinated watching the stylists manipulate hair into works of art. It made sense to me. I knew that’s what I wanted to do.
I went to the local Vocational, Technical High School, (much to my father’s chagrin) to pursue Cosmetology. I was fortunate to have talented instructors who taught me the importance of perfecting my basics, and practice, practice, PRACTICE.
After apprenticing and working as a stylist in Boston for 8 years, I made the move to Florida. As a Master Colorist, I live and work in an area that lets me practice my craft to my fullest extent.
I love what I do. I feel privileged and honored to be a part of our industry.
Donna Petersen Mater Stylist/Color Specialist
Village Spa And Salon
13940 N. US HWY 441
Suite 901
Lady Lake, Florida 32159
352-350-6431
Maurice Tidy Invents Hair Care
Posted in Industry News with tags beatles, cuts, free, Hair, haircare, HAIRDRESSERS, hendrix, owners, salons, sassoon, tidy, unemployed, vidal on January 19, 2010 by Joseph Kellner
When he was just 16 years old, Maurice Tidy became the Artistic Director for Vidal Sassoon. He owned salons in New York where he cut hair for such stars as Jimi Hendrix, The Beatles and Naomi Campbell.
Now he works out of Landis on Calhoun street. That’s where his next great idea was born — a new program to give free hair cuts to the unemployed called Hair Care.
“We have done over 3,500 heads of hair so far,” said Tidy. “Let’s see, if we help a few people and make them feel better, so if they go for an interview or just to make them feel better about themselves.”
So far he has traveled to eight different states. The project now has 140 people behind it all giving their time for a cause in which they believe.
“Every one of them have done it out of their heart. The salon owners, hair dressers. They have all jumped on board and it’s been absolutely sensational,” said Tidy.
Maurice says even though he cuts a lot of hair for free, he’s paid in something other than money. “We have had stories where people have had really rough times. A few of them have actually come in and get their hair done, they feel better and go on an interview and they get a job,” said Tidy.
It’s a result this world-renowned stylist hopes to see again and again.
Eric Charles Mokotoff Interviewed For The Real Hair Truth Documentary
Posted in Industry News with tags artist, Aveda, colorists, educator, haircolor, loreal, salons on January 18, 2010 by Joseph Kellner
Eric Charles Mokotoff, originally from New York is a highly sought after, passionate and Creative haircolor artist and Educator.
Proud of his 17 years of experience as an Educator, and certified by top companies such as L’Oreal and Aveda; Eric is an active colorist and color director/educator. Currently Eric works as a Color Director for a company of salons in South Florida.
He brings extraordinary creativity to the haircolor process as well as the education process.
Eric easily shows what ingredients are missing for both salon owners and salon professionals. He paints a clear picture of why would anyone want to work for your salon? Eric reveals his “Business Artist”, a new breed of salon professional who will demand what a career path should be. Salon owners need to be on board or face extinction unless they too become “Business Artist” salons. Both salon owners and salon professionals will learn what it takes to enter a newly revamped industry vision. Be part of the revolution and not a casualty.
The Salon Industry Business Artist is a must read for anyone involved in the salon industry. This book repairs the dysfunctional relationship that has plagued salon owners and professionals for decades. It creates a business model for both salon owners and professionals to once and for all put an end to the negative stereotypes that have tarnished our industry.
The Salon Industry Business Artist
Bliss Book Donor For The Real Hair Truth Documentary
Posted in Industry News, The Real Hair Truth Donor/Bio's with tags bliss, book, born, brides, dream, Hair, makeup, styles, STYLISTS, women on January 12, 2010 by Joseph Kellner
I am Julie Hill. I dream, I create, and I live to be inspired.
The project began long ago as a dream – a dream of bringing visions alive for women, brides, and stylists. And through our own inspiration, we were able to make this dream a reality.
After many 10 to 12 hour days, long photo shoots, and lots of learning, Bliss was born.
During the creation of this book, we utilized our own database of models – these are real women, each with her own unique “look.” As a result, we have a beautiful range of women covering our pages. This, in turn, was our goal. When women look through our book, we want them to visualize themselves on the pages and see themselves in the hairstyles. And we think we’ve accomplished that.
We are locally produced in Ann Arbor, MI. As a small company, we strive to provide a great product and will continue to do so.
Bliss is an inspirational guide for brides, stylists, and women of all ages. If you’re looking for a style for your formal event or your wedding, this is your source. If you’re a stylist, this is the perfect “look book” for inspiration as well as a guide for your clients. Each page is simple; the styles are thoughtful, up-to-date, and focus only on the hair and make-up. Each style is classic and offers a wide range of looks for your next event.
Bliss is printed as a soft cover book and with over 150 pages and 80 hairstyles to choose from. Bliss is the new age of “look books,” and we proudly present it to you.
Dream until your dreams come true! I dream every day.
Follow your Bliss!
Scott, “Scotty” Bentley Interviewed For The Real Hair Truth Documentary
Posted in Industry News with tags artist, clients, creator, educator, Hair, hair show, platform, salon, tampa bay on January 10, 2010 by Joseph Kellner
Scott, “Scotty” Bentley is the owner and creative director of Bentley Salon. Scott has traveled nationally and internationally as a platform artist and educator. Not only is he an everyday stylist, he is also the mastermind behind the B-Concept Artistic Team, the creator of the annual Always Moving Forward (AMF) hair show in April, and the originator of the B-Concept Educational DVD. He offers the same passion to his clients by showing them the versatility of their hair so they can re-create the look at home. Together with his talented and ambitious salon team, he is constantly involved with local designers in local fashion shows by helping coordinate the hair and make-up. By doing this he is helping promote the emerging salon subculture in the Tampa Bay area.
Marion Shaw Donor For The Real Hair Truth Documentary
Posted in Industry News, The Real Hair Truth Donor/Bio's with tags america, audio, beauty, books, busy bus, consultation, distributors, industry, marion shaw, professionals, programs, seminar, skil, videos, wasted on January 7, 2010 by Joseph Kellner
Marion Shaw has spent most of her life in the professional beauty industry. Her experience spans salons, schools, manufacturers and distributors with the opportunity to work with many talented and highly successful people throughout North America and Europe. Marion is a highly effective seminar leader in the beauty industry.
Her company is dedicated to providing practical and easy business informational to industry professionals. At all levels in the industry she provides books, video programs, newsletters and audio programs. And also a terrific one on one coaching program.
You will find out her presentations and seminars to be dynamic, humorous and of great value to all those who attend.
Busy Bus Publications was founded in 2004 with the publication of “Waiting For The Busy Bus”, an easy to read guide for the salon industry professional who want to build and keep there clientele. Busy Bus the company is growing in leaps and bounds. The book is use in many beauty schools and colleges both public and government.
The company is adding to its inventory by introducing two new video programs concentrating on the most important part of any clients visit to the salon. THE CONSULTATION!
“All that creativity and technical skill are wasted if you don’t have a client in the chair”.
Andre Nizetich Interviewed For The Real Hair Truth
Posted in Industry News with tags haircolor, haircolorist, haircoloring, certified, board vertified, california, san pedro, andre nizetich, examination, study on January 7, 2010 by Joseph Kellner
Andre Nizetich
Andre Nizetich is recognized as one of the première hair color educators. Andre is also the owner of a salon specializing in hair coloring, and is the author of two books: “The Simplified Approach To Haircoloring ”and “Teaching Haircoloring”.
Andre co-founded the “International Haircolor Exchange,” a prominent group of haircolorists who meet annually to share ideas. He is currently serving as president of the American Board of Certified Haircolorists. Learn from the very best! Andre is considered one of the very best haircolor educators in the nation. Part of the reason is he has done it for such a long time.
But he also has a keen sense of what it takes to covey information to the new learner without confusing them. If you ever taken one of his classes you will know what we are talking about. Andre has colored more swatches than anyone else in the country. His props used to give the learner a clear understanding of what happens when you color hair.
His dimensional hair coloring and foil placement are the best in the salon industry. His motto is the more proficient you become the more money you will make. This class will take your foil placement skills to a new level. If you are a beginner or if you are looking to refine your foil placement skills this class is for you. Andre’s matter of fact approach to teaching hair color makes learning a pleasure.
This is not a manufacturer-sponsored class. His teaching works with anyone’s haircolor. If you ever have an opportunity to attend his class don’t miss it, he is great.
Furthermore, Andre travels throughout the US administering the certification examination.
He is dedicated to improving the status of the professional haircolorist. “Being certified establishes oneself and gives potential clients the ability to select those haircolorists that have reached a higher level of competence”.
Consumer campaigns are planned in the future as ‘certified’ members increase in numbers , offering consumers a better way to determine the level of professionalism they are seeking.
The test acknowledges that hair coloring is a complex discipline that requires additional study and experience before one can be considered professional.
WELCOME TO THE REAL HAIR TRUTH — L’OREAL
Posted in Industry News with tags behindthechair.com, certified, coloring, foils, haircolor, haircolorists, loreal, realhairtruth on January 6, 2010 by Joseph Kellner
A week or so ago I was sent a email that really startled me. Hearing and reading the truth from an individual who has a very respected Haircolor Certification within our industry, I knew this was something from a David And Goliath Movie. Below is an email sent to me from Andre Nizetich The President of American Board of Certified Haircolorist detailing the action of a large haircolor, and product manufacturers behavior on not getting their way.
ABCH 6N Comparison Completed!!!
We have completed our study of the 56 haircolor formulations and they are ready for release. I think you will enjoy viewing and reading the results. The very best way of studying the results is to view the boards in person. That is an impossibly, so we are going to give you the opportunity to purchase 11×17 copies of the 4 boards and the 6 pages of statistics of the entire study. We will make this information available to you for $30.00. This includes a DVD showing exactly how the study was conducted. To help you decide we have placed the entire study on our website at haircolorist.com Click on “news”. Our goal in conducting this study is to dispel some of the falsehoods that exist regarding haircolor products and the ludicrous claims made. We will never be able to progress as an industry if we place our successes on a product rather than our ability as professionals.
Several years ago I conducted a similar comparison on red haircolors. We did not have the Internet at the time so the study was known to very few people. It did however catch the attention of some executives of the L’Oreal company. One executive in particular approached me and indicated he would like to speak to me privately. I recall at the time I was very excited. At the time I was soliciting funds to help grow ABCH and surely they would look upon my efforts with favor. As I was herded into a room with 4 executives surrounding me with stern looks on their faces, one said to me, “You can’t do these kind of things if you expect us (L’Oreal) to support you”. he was speaking of the red comparison. I told him that I showed the comparison to several haircolorists and they loved it! To which he replied, “Andre, that is more information than haircolorists would ever need”. In other words his message to me was he would rather have haircolorist ignorant. This was a complete contradiction to what the ABCH is all about. As a result of that meeting I never published the results of that comparison. None the less L’Oreal never supported us and continue their non support. So to L’Oreal This 6N comparison is for you!more beautiful place. HAPPY NEW YEAR TO ALL OF YOU!
To all of the hard-working haircolorists who toil in the trenches each day to make America
It is all of you who make the beauty industry what it is. NOT the manufacturers, NOT the schools, NOT the distributors. Without the hard-working hairdressers and haircolorists there would be no need for the aforementioned.
It was amazing speaking to Mr Nizetich and knowing that there are professionals within our profession who have a level of standard that is simply remarkable. You see I am sure Mr Nizetich has no reason to make up such a story. If you really read between the lines this man has character, and values. And it is quite refreshing to see someone stand up to the Manufacture’s.
Thank You Mr Nizetich, and welcome to the Real Hair Truth!
And L’oreal Pleasure to meet you and I will expose you soon!
