Suave Keratin Infusion Treatment Has Some Consumers Pulling Their Hair Out!

Dear Joseph Kellner

I bought the treatment on 3/23/12 from wal-mart and I used it a week later.  I have previously used Sallys brand about 8 months prior so I knew what I was doing and I read the directions correctly.  Not even a week after I used the Suave brand, my hair got considerably lighter, which has never happened and my hair started to fall out.  Even now, every time I was my hair, more of it breaks and I am losing it by the handfuls.  I only use the treatments because after I had my daughter, my hair got wavy and thicker only in the back and I wanted an easier way to maintain my hair.  The treatment I used before worked wonders and seeing as Suave’s was a whole lot cheaper, I took a chance.  I know it is not supposed to make it straight, but it is supposed to make it easier to straighten, and this did not do as it was supposed to.  I saw the recall at my local CVS and wanted to know what I am supposed to do from here?  Thanks for your time.
Ashley Mier

In the hair styling business, people are willing to pay big bucks for long-lasting, silky smooth locks. Keratin hair treatments now seem to be the preferred method of attaining a head-turning hairdo.

Once available only from pricy professional stylists, keratin hair treatments are now available over-the-counter in affordable do-it-yourself kits, as if do it yourself  hair color is not enough. As it turns out, these at-home treatments have left some customers with more than just extra money on their hands. Suave Keratin Infusion Treatment will give you 30 days of soft, smooth, shiny hair, though it claims. This situation brings back memory’s of the Brazilian Blowout, remember they lied about the not FORMALDHYDE. See where it got them, and it seems Suave is in a boat they created by themselves just like Brazilian Blowout.

“The Suave Professionals Keratin Infusion30-Day Smoothing Kit transforms Frizz like a salon keratin treatment-  at home! In just three easy steps, hair is sleeker, smoother and easier to style.”

A sizeable number of Suave Professionals Keratin Infusion users have taken to the internet with claims that the product has made their hair fall out. Other consumers claim to have been left with badly damaged hair requiring drastic intervention in the form of aggressive hairstyle modification (read: getting their hair chopped off). Suave has discontinued the product and provided resources to customers who have questions about the product’s safety and effectiveness. I have called Suave repeatedly to ask them information on there  recall and not to my suprise I get no answers!

This dustup “highlights” (please forgive the pun) a truly important issue in consumer product safety. That’s a key concept that consumers should remember in order to keep themselves safe: Follow the directions! Too many people are injured when they fail to heed (or even read) the manufacturer’s guidance. In some cases, of course, the product in question cannot be rendered safe or the manufacturer should anticipate consumer misuse or confusion. In those cases, the manufacturer has a greater burden to ensure the safety of their customers. Keratin treatments should not be sold to the consumer. Keratin treatments should be banned. Manufacturers should not be selling (kits) to the consumer that is a service in the salon. The salon community or beauty professional has no clue to the amount of keratin treatments that are sold on the internet. If they did and hopefully they will open there eye’s up to the problem they may join together to get something done in there industry. But I have a better chance of turning into a afro-america than to see the professional make a stand for there industry. Here are some reviews about the product made by Suave.

Posted by Brenda Nasalroad
June 20, 2012 12:44 PM
I used the Suave Keratin 30 day treatment, my hair is ruined. It has been 60 days since I used the product purchased at walgreens. Myhair is straight lifeless and loooks awful. I had thick natural curly hair, now I’m embarrassed at the way I look when I have to go anywhere. Suave has no answers except cut it off or let it grow out. This is ridiculous. Can anything be done?
Posted by Carole anne
June 23, 2012 6:52 PM
I’m having to chop my hair off as well- they were totally deceptive in their marketing of their product- no where did it say it was a straightner and 3 months later my hair is totally ruined. My naturally curly hair is destroyed. How can a company do this to someone? Do not use this product!!!
Posted by Deborah
June 26, 2012 9:26 AM
I used the Suave Keratin Infusion kit on my hair and it is ruined…f-r-i-e-d. I did this about 2 weeks ago and everyday my hair is a little shorter in certain area’s. All the way around my face my hair is breaking off. I didn’t have bangs but now I do and they are getting shorter by the day. I’ve tried heavy conditioners to help but nothing seems to help. It took me about 5 years to grow my hair out this long and now it is gone. Oh how I wish I could go back in time and rethink my decision.
If you have had any health issues from the usage of this product Suave Keratin Infusion Treatment Please email me at And let us know how we can help you with your problems from using this treatment.