keratin hair treatment

Unilever’s Suave Product is still under Investigation!

 
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Suave Professionals Keratin Infusion 30 Day Smoothing Kit Unilever Trumbull. CT 06611. Actual Kit UPC 7940019562 Modular Display Unit Description and Case UPC : Suave SA Keratin Smoothing Kit 8PC PDQ 10079400228786 Suave Mixed Keratin 17 PC PDQ 10079400233025 Suave Keratin Kit 12PC Wing 10079400240221 SV SH CD Kit Keratin 12PC 15 Inch PDQ 10079400241372 Suave SH/CD/SA Keratin 258PC Bin 10079400244359 SV MB Naturals/Keratin 670 PC Pallet 10079400245790 Standard Case: SV Smoothing Kit (ATG) 12 1ct 10079700195620. Recall # F-1332-2012
CODE
All lots
RECALLING FIRM/MANUFACTURER
Recalling Firm: Unilever United States, Inc., Englewood Cliffs, NJ, by letters dated May 8, 2012.
Manufacturer: Les Emballages Knowlton Inc., Knowlton, Canada. Firm initiated recall is ongoing.
REASON: Unilever has received numerous consumer complaints related to undesired hair treatment outcomes and potential consumer misunderstanding for Suave Professionals Keratin Infusion 30 Day Smoothing Kit.
VOLUME OF PRODUCT IN COMMERCE
381,288 Kits
DISTRIBUTION
Nationwide
 
Unilever is one of the world’s leading suppliers of fast moving consumer goods. Unilever markets the product under its wholly owned Suave brand name as a Keratin-based hair straightening product that is “an affordable at-home alternative” to professional salon treatments that’s “formaldehyde free.” However, Unilever may not be able to substantiate its claims. In addition, Unilever may have failed to inform consumers that the Product contains a chemical known as “Tetrasodium EDTA,” which is mainly synthesized from formaldehyde. Unilever also may have failed to inform consumers that the Product contains a chemical preservative known as “DMDM Hydantoin,” which is an antimicrobial formaldehyde releaser with the trade name Glydant. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the U.S. Environmental Protection Agency.

So when do we stop thinking of ourselves and start thinking and helping others. Where did simple kind compassion go in a world of give-me. Where did listening and  understanding one another’s problems leave our day-to-day life. When we know the truth and not say the truth that is the most common sin of all. .  Do you really care anymore.

 
I just used this product a few days ago and my hair is also fried. And when I went to the store to try to find a deep renewing conditioner the product was still on the shelf! I don’t know what to do with my hair at this point. I’ve been trying to nurse it back to life with coconut oil and mayonnaise but it still isn’t enough. Help?!
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I too used this product and fried my hair…4 haircuts later still having issues with dry hair and itchy scalp. Any ideas on what I need to do to promote good hair health?
Thanks
 
Hello Mr. Kellner,
Help it has been 4 months for my hair and it continues to break off and is fried.  It seems like it is getting worse not better.  I have spent over $2000 and yet I am still struggling.  No one is responding to my letters Unilever, Suave or Kroeger. I tried to join a class action lawsuit with Wasserman, Comden, Casselman & Esensten but they have not contacted me back yet either.  The $12 is not sufficient and my current professional stylist believes it will be at least another year before my hair is back to normal if ever.  I can not afford this!!  
 Is there any hope we will get some resolve from the company.  Please someone help!! This is truly a nightmare and not only has it ruined my hair but my personal life, my professional life and my personal well-being have all been severely compromised.
Any information that you might have regarding where I might go next would be greatly appreciated.
Suzanne M. Light, Pharm.D.
 
I used this kit twice the first time my tightly curled hair was soft shiny the second time at first I didnt see any change in my then a couple of weeks after my hair started coming out by the handfuls it took me three years to get the growth I had now all Ivan do is cut it all off and do intensive conditioning treatments .something should be done to suave for the damage it has done to my hair.thank you
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Hello Joseph,
My name is Dawn Rettew, a hairdresser/make-up artist, three-time salon owner.
I would like to thank you for your courage in addressing the issues of our profession.
Having been a “brainwashed sheep” myself, I understand most of what you are saying.
I would like to break into private labels and have attempted this in the past with no success. Mostly, I’m not able to know which companies to trust anymore and the up front cost is too high.
There are no products left that are not diverted. I especially like the way the product companies are not including “online discount drug stores” as diversion. To me, online sales are diversion. I’ve signed contracts with companies promising to do my part and now I can walk into any Target, TJ Max, most online outlets and purchase the very same products
At this point, I don’t even trust having my own private label for fear of losing even more credibility with clientele. They lie about the ingredients. etc. I’ve been made to be a liar one too many times. If you have any private label insight that you would be willing to share with me, I would greatly appreciate it. I’m just looking for a product line that is non-diverted, the best available ingredients at the best available prices without the deceptive practices that go along with them.
I appreciate you honesty,
Dawn Rettew
 
I bought the treatment on 3/23/12 from Wal-Mart and I used it a week later.  I have previously used Sally’s brand about 8 months prior so I knew what I was doing and I read the directions correctly.  Not even a week after I used the Suave brand, my hair got considerably lighter, which has never happened and my hair started to fall out.  Even now, every time I was my hair, more of it breaks and I am losing it by the handfuls.  I only use the treatments because after I had my daughter, my hair got wavy and thicker only in the back and I wanted an easier way to maintain my hair.  The treatment I used before worked wonders and seeing as Suave’s was a whole lot cheaper, I took a chance.  I know it is not supposed to make it straight, but it is supposed to make it easier to straighten, and this did not do as it was supposed to.  I saw the recall at my local CVS and wanted to know what I am supposed to do from here?  Thanks for your time.
Ashley Mier
 
 

Suave Keratin Infusion Treatment Has Some Consumers Pulling Their Hair Out!

Dear Joseph Kellner

I bought the treatment on 3/23/12 from wal-mart and I used it a week later.  I have previously used Sallys brand about 8 months prior so I knew what I was doing and I read the directions correctly.  Not even a week after I used the Suave brand, my hair got considerably lighter, which has never happened and my hair started to fall out.  Even now, every time I was my hair, more of it breaks and I am losing it by the handfuls.  I only use the treatments because after I had my daughter, my hair got wavy and thicker only in the back and I wanted an easier way to maintain my hair.  The treatment I used before worked wonders and seeing as Suave’s was a whole lot cheaper, I took a chance.  I know it is not supposed to make it straight, but it is supposed to make it easier to straighten, and this did not do as it was supposed to.  I saw the recall at my local CVS and wanted to know what I am supposed to do from here?  Thanks for your time.
Ashley Mier

In the hair styling business, people are willing to pay big bucks for long-lasting, silky smooth locks. Keratin hair treatments now seem to be the preferred method of attaining a head-turning hairdo.

Once available only from pricy professional stylists, keratin hair treatments are now available over-the-counter in affordable do-it-yourself kits, as if do it yourself  hair color is not enough. As it turns out, these at-home treatments have left some customers with more than just extra money on their hands. Suave Keratin Infusion Treatment will give you 30 days of soft, smooth, shiny hair, though it claims. This situation brings back memory’s of the Brazilian Blowout, remember they lied about the not FORMALDHYDE. See where it got them, and it seems Suave is in a boat they created by themselves just like Brazilian Blowout.

“The Suave Professionals Keratin Infusion30-Day Smoothing Kit transforms Frizz like a salon keratin treatment-  at home! In just three easy steps, hair is sleeker, smoother and easier to style.”

A sizeable number of Suave Professionals Keratin Infusion users have taken to the internet with claims that the product has made their hair fall out. Other consumers claim to have been left with badly damaged hair requiring drastic intervention in the form of aggressive hairstyle modification (read: getting their hair chopped off). Suave has discontinued the product and provided resources to customers who have questions about the product’s safety and effectiveness. I have called Suave repeatedly to ask them information on there  recall and not to my suprise I get no answers!

This dustup “highlights” (please forgive the pun) a truly important issue in consumer product safety. That’s a key concept that consumers should remember in order to keep themselves safe: Follow the directions! Too many people are injured when they fail to heed (or even read) the manufacturer’s guidance. In some cases, of course, the product in question cannot be rendered safe or the manufacturer should anticipate consumer misuse or confusion. In those cases, the manufacturer has a greater burden to ensure the safety of their customers. Keratin treatments should not be sold to the consumer. Keratin treatments should be banned. Manufacturers should not be selling (kits) to the consumer that is a service in the salon. The salon community or beauty professional has no clue to the amount of keratin treatments that are sold on the internet. If they did and hopefully they will open there eye’s up to the problem they may join together to get something done in there industry. But I have a better chance of turning into a afro-america than to see the professional make a stand for there industry. Here are some reviews about the product made by Suave.

Posted by Brenda Nasalroad
June 20, 2012 12:44 PM
I used the Suave Keratin 30 day treatment, my hair is ruined. It has been 60 days since I used the product purchased at walgreens. Myhair is straight lifeless and loooks awful. I had thick natural curly hair, now I’m embarrassed at the way I look when I have to go anywhere. Suave has no answers except cut it off or let it grow out. This is ridiculous. Can anything be done?
 
Posted by Carole anne
June 23, 2012 6:52 PM
I’m having to chop my hair off as well- they were totally deceptive in their marketing of their product- no where did it say it was a straightner and 3 months later my hair is totally ruined. My naturally curly hair is destroyed. How can a company do this to someone? Do not use this product!!!
 
Posted by Deborah
June 26, 2012 9:26 AM
I used the Suave Keratin Infusion kit on my hair and it is ruined…f-r-i-e-d. I did this about 2 weeks ago and everyday my hair is a little shorter in certain area’s. All the way around my face my hair is breaking off. I didn’t have bangs but now I do and they are getting shorter by the day. I’ve tried heavy conditioners to help but nothing seems to help. It took me about 5 years to grow my hair out this long and now it is gone. Oh how I wish I could go back in time and rethink my decision.
 
 
If you have had any health issues from the usage of this product Suave Keratin Infusion Treatment Please email me at  joseph@josephkellner.com And let us know how we can help you with your problems from using this treatment.